Cancer Week is a initiative from the Irish Cancer Society that happens once a year that wants to start a conversation about cancer so that people participate in different events about cancer to ultimately enable people to better prevent, spot and treat cancer.

The client was looking for an attractive design for the logo and for the web design. Whilst the topic is serious they wanted a colourful and friendly design. The colors, as well as the typography and graphics/illustrations give branding an approachable and warm feel.

The focus for the web design was to show the site visitor that they are wanted and needed to take part in the events and that’s why there are different characters with speech bubbles – everybody is talking and participating in the events.

The logo includes the date that the event is occurring on and so the logo has been updated over the years to have the correct dates.